David Guo with Evony: Ensuring Consistency in Marketing and Monetization
AppsFlyer’s 2024 Mobile Monetization Report highlights the growing importance of hybrid monetization strategies. For mobile developers, combining in-app purchases (IAP) with in-app advertising (IAA) can significantly boost revenue. In core mobile games, this hybrid approach outperforms models that rely solely on IAP or IAA. The report shows that this hybrid model achieved a 146% Return […]
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