AppsFlyer’s 2024 Mobile Monetization Report highlights the growing importance of hybrid monetization strategies. For mobile developers, combining in-app purchases (IAP) with in-app advertising (IAA) can significantly boost revenue. In core mobile games, this hybrid approach outperforms models that rely solely on IAP or IAA. The report shows that this hybrid model achieved a 146% Return on Ad Spend (ROAS) by Day 90.
Evony TKR: A Leader in Core Mobile Gaming
Evony: The King’s Return is a success story in the core mobile gaming industry. This game seamlessly combines elements of strategy, puzzle-solving, and casual gameplay, with over 200 million downloads. Its complex mechanics require players to have strategic thinking, planning, and execution skills, which keeps players deeply engaged.
According to Sensor Tower data – Top 5 High Fantasy Games in the U.S. for Q3 2024 – Evony’s revenue peaked at $2 million in late April 2024. Downloads fluctuated, peaking at 63,000 in late June. In Q1 2024, active users increased from 188,000 to 239,000. In 2023, the game earned over $355 million, performing exceptionally well in the highly competitive mobile gaming market.
Evony has achieved remarkable success in revenue, gameplay, and user retention through precise advertising and monetization strategies. By focusing on targeted advertising and a balanced monetization approach, the game has not only generated significant revenue but also ensured high player engagement and retention.
Marketing Consistency & Post-Install Experience
One of the key factors behind Evony’s success is its marketing consistency with the user experience. The marketing team ensures that ads accurately reflect the game’s features and mechanics. By aligning the advertising strategy with the in-app experience, they avoid misleading players, thus improving retention and conversion rates.
Before launching any marketing campaign, developers must align ad objectives with monetization strategies. Ads should not only drive installs but also encourage in-app purchases and long-term engagement. For Evony, maintaining consistency between the ad content and the actual game experience has been proven critical to its continued success.
Evony excels at attracting players through weekly updates, including special events and holiday celebrations. Major collaborations with iconic figures like King Kong, Godzilla, and Napoleon enrich the game’s content and deepen its narrative. These ongoing updates enhance the user experience and keep players invested in the game.
David Guo: Ensuring Players Continue to Enjoy the Game
Top Games, Inc. focuses on data science and user feedback in its operations. CEO David Guo, with over 20 years of experience in software and game development, emphasizes the importance of using data to refine monetization and retention strategies. David Guo states, “Innovative combinations of advertising strategies are key to the success of our games. By fine-tuning our approach based on ROAS and ARPU, we ensure that players continue enjoying the game, driving long-term growth.”
